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来源: 南方日报网络版     时间: 2018年10月21日 14:50:16
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(  【编)(者)(按)(】移)(动)(互)(联)(网)(时)(代)(,产)(品)(与)(用)(户)(需)(求)(愈)(加)(贴)(近)(,当)(代)(汽)(车)(用)(户)(在)(购)(买)(和)(用)(车)(过)(程)(中)(的)(痛)(点)(是)(什)(么)(?如)(何)(解)(决)(这)(些)(痛)(点)(并)(超)(越)(用)(户)(期)(待)(?如)(何)(链)(接)(客)(户)(提)(供)(精)(准)(的)(产)(品)(和)(服)(务)(?2016年)(4月)(24日)(,由)(搜)(狐)(汽)(车)(主)(办)(,以)(“移)(动)(场)(景)(下)(的)(人)(车)(生)(活)(”为)(主)(题)(的)(首)(届)(中)(国)(汽)(车)(用)(户)(大)(会)(在)(北)(京)(召)(开)(,30余)(家)(整)(车)(企)(业)(、经)(销)(商)(集)(团)(、后)(市)(场)(企)(业)(高)(层)(与)(各)(品)(牌)(100位)(车)(主)(共)(同)(探)(讨)(以)(上)(话)(题)(。以)(下)(为)(搜)(狐)(公)(司)(副)(总)(裁)(樊)(功)(臣)(的)(演)(讲)(实)(录)(。
搜)(狐)(公)(司)(副)(总)(裁)(樊)(功)(臣)(
  樊)(功)(臣)(:尊)(敬)(的)(汽)(车)(圈)(的)(大)(佬)(,我)(们)(的)(媒)(体)(朋)(友)(和)(我)(们)(车)(友)(会)(的)(车)(主)(,大)(家)(下)(午)(好)(!又)(是)(一)(年)(一)(度)(的)(车)(展)(,我)(们)(特)(别)(高)(兴)(,也)(特)(别)(感)(谢)(大)(家)(能)(参)(加)(搜)(狐)(这)(样)(一)(个)(沟)(通)(会)(。
  搜)(狐)(在)(做)(什)(么)(?其)(实)(我)(们)(都)(在)(想)(我)(们)(的)(企)(业)(能)(够)(为)(用)(户)(提)(供)(什)(么)(?我)(觉)(得)(中)(国)(现)(在)(所)(有)(的)(车)(企)(、所)(有)(的)(市)(场)(都)(在)(吆)(喝)(一)(些)(新)(的)(概)(念)(,像)(车)(联)(网)(、大)(数)(据)(等)(等)(,我)(发)(现)(我)(们)(从)(去)(年)(8月)(份)(开)(始)(推)(广)(我)(们)(的)(UP、我)(们)(的)(大)(数)(据)(以)(及)(我)(们)(的)(用)(户)(中)(心)(的)(时)(候)(发)(现)(,每)(个)(厂)(家)(、每)(个)(市)(场)(人)(员)(、每)(个)(用)(户)(、每)(个)(专)(家)(对)(同)(样)(的)(词)(都)(有)(完)(全)(不)(同)(的)(理)(解)(。所)(以)(我)(今)(天)(想)(说)(的)(是)(,我)(们)(少)(谈)(一)(些)(大)(的)(概)(念)(,多)(谈)(一)(些)(问)(题)(。
  目)(前)(诸)(如)(车)(联)(网)(、大)(数)(据)(之)(类)(的)(概)(念)(太)(多)(,但)(很)(多)(简)(单)(的)(动)(作)(没)(有)(做)(扎)(实)(,大)(家)(应)(该)(从)(简)(单)(做)(起)(,给)(用)(户)(做)(一)(些)(真)(正)(有)(价)(值)(的)(个)(性)(化)(的)(增)(值)(服)(务)(。
  第)(一)(个)(,我)(希)(望)(跟)(大)(家)(聊)(的)(是)(车)(联)(网)(,我)(相)(信)(每)(个)(人)(都)(有)(不)(同)(的)(理)(解)(。搜)(狐)(希)(望)(和)(厂)(家)(一)(起)(做)(大)(最)(简)(单)(的)(事)(情)(,就)(是)(说)(我)(们)(能)(不)(能)(让)(不)(管)(是)(我)(们)(现)(有)(的)(车)(主)(还)(是)(未)(来)(的)(车)(主)(,至)(少)(能)(够)(联)(网)(,能)(够)(把)(每)(天)(的)(行)(驶)(数)(据)(有)(一)(定)(的)(回)(传)(,把)(我)(们)(老)(的)(用)(户)(激)(活)(。其)(实)(我)(们)(现)(在)(每)(天)(卖)(多)(少)(辆)(车)(,将)(来)(可)(能)(大)(家)(会)(用)(数)(据)(来)(说)(明)(,哪)(些)(车)(跑)(了)(多)(少)(公)(里)(、累)(积)(多)(少)(公)(里)(,哪)(些)(车)(是)(什)(么)(样)(的)(人)(在)(驾)(驶)(……我)(觉)(得)(我)(们)(的)(车)(联)(网)(非)(常)(非)(常)(简)(单)(,不)(用)(讲)(特)(别)(多)(的)(事)(情)(,每)(个)(车)(上)(都)(装)(上)(数)(据)(4G,不)(管)(是)(后)(装)(、还)(是)(前)(装)(,把)(车)(主)(的)(APP开)(发)(出)(来)(。
  第)(二)(个)(,我)(们)(讲)(大)(数)(据)(。大)(数)(据)(听)(起)(来)(很)(火)(,很)(多)(故)(事)(,好)(像)(现)(在)(所)(有)(的)(事)(情)(没)(有)(大)(数)(据)(就)(不)(行)(了)(,事)(实)(上)(确)(实)(是)(没)(有)(大)(数)(据)(就)(不)(行)(了)(。我)(觉)(得)(我)(们)(的)(车)(厂)(应)(该)(想)(办)(法)(做)(一)(个)(最)(简)(单)(的)(大)(数)(据)(,我)(们)(每)(个)(车)(主)(、车)(企)(都)(有)(几)(百)(万)(的)(存)(量)(车)(,我)(们)(怎)(么)(激)(活)(他)(们)(,怎)(么)(把)(他)(们)(的)(数)(据)(纳)(入)(到)(我)(们)(的)(数)(据)(库)(当)(中)(来)(,给)(他)(们)(真)(正)(的)(一)(对)(一)(的)(服)(务)(和)(关)(怀)(。
  第)(三)(个)(,我)(们)(都)(在)(讲)(精)(准)(,其)(实)(我)(们)(也)(参)(与)(了)(很)(多)(很)(多)(精)(准)(化)(的)(建)(设)(,给)(用)(户)(做)(标)(签)(,做)(这)(个)(、做)(那)(个)(,我)(觉)(得)(最)(简)(单)(的)(事)(情)(就)(是)(我)(们)(有)(了)(简)(单)(的)(4G回)(传)(,简)(单)(的)(把)(我)(们)(几)(百)(万)(的)(存)(量)(用)(户)(或)(者)(我)(们)(新)(车)(的)(用)(户)(,通)(过)(车)(联)(网)(把)(他)(们)(连)(起)(来)(,进)(入)(大)(数)(据)(的)(数)(据)(库)(当)(中)(,能)(够)(做)(简)(单)(的)(分)(类)(,给)(他)(们)(推)(进)(就)(近)(的)(4S店)(,能)(够)(做)(一)(个)(保)(险)(的)(定)(价)(。
  我)(觉)(得)(在)(现)(在)(的)(情)(况)(下)(,我)(们)(听)(了)(很)(多)(很)(多)(的)(概)(念)(,但)(是)(真)(正)(落)(实)(到)(无)(论)(是)(低)(端)(车)(、还)(是)(高)(端)(车)(、还)(是)(豪)(华)(车)(,真)(正)(运)(用)(到)(了)(车)(联)(网)(技)(术)(、运)(用)(到)(了)(移)(动)(互)(联)(网)(技)(术)(、运)(用)(到)(了)(大)(数)(据)(分)(析)(,给)(我)(们)(的)(用)(户)(提)(供)(了)(哪)(怕)(一)(点)(点)(的)(增)(值)(,这)(个)(我)(目)(前)(还)(是)(感)(受)(不)(到)(。
  我)(觉)(得)(还)(是)(要)(多)(解)(决)(一)(些)(问)(题)(,搜)(狐)(从)(去)(年)(开)(始)(开)(放)(了)(搜)(狐)(的)(媒)(体)(平)(台)(,车)(企)(以)(前)(到)(达)(用)(户)(的)(时)(候)(是)(:车)(企)(——媒)(体)(——用)(户)(。而)(我)(们)(希)(望)(是)(大)(家)(把)(搜)(狐)(当)(作)(个)(平)(台)(,你)(们)(到)(搜)(狐)(来)(直)(接)(面)(对)(你)(的)(客)(户)(,直)(接)(跟)(你)(的)(用)(户)(沟)(通)(,利)(用)(搜)(狐)(的)(数)(据)(给)(你)(的)(用)(户)(直)(接)(进)(行)(销)(售)(、直)(接)(提)(供)(服)(务)(。
  搜)(狐)(还)(是)(会)(专)(注)(做)(一)(个)(平)(台)(搭)(建)(者)(,跟)(我)(们)(的)(厂)(家)(能)(够)(共)(建)(这)(样)(一)(个)(,说)(生)(态)(有)(点)(太)(夸)(张)(了)(,但)(是)(我)(们)(仍)(然)(希)(望)(搜)(狐)(会)(隐)(身)(在)(一)(个)(平)(台)(上)(,把)(主)(角)(,无)(论)(是)(媒)(体)(的)(声)(音)(,还)(是)(你)(们)(的)(后)(市)(场)(服)(务)(,销)(售)(、保)(险)(等)(在)(搜)(狐)(的)(平)(台)(上)(直)(接)(提)(供)(给)(网)(友)(、提)(供)(给)(用)(户)(。这)(个)(听)(起)(来)(是)(很)(大)(的)(概)(念)(,去)(年)(8月)(份)(我)(们)(提)(出)(来)(的)(时)(候)(发)(现)(,跟)(所)(有)(厂)(家)(谈)(的)(很)(艰)(难)(,就)(是)(说)(我)(们)(CRM非)(常)(复)(杂)(、每)(家)(的)(车)(联)(网)(都)(有)(非)(常)(不)(同)(的)(思)(路)(。我)(们)(家)(的)(车)(联)(网)(是)(这)(样)(子)(的)(,他)(们)(家)(的)(车)(联)(网)(是)(那)(样)(子)(的)(。我)(觉)(得)(至)(少)(作)(为)(一)(个)(汽)(车)(消)(费)(者)(来)(讲)(,我)(希)(望)(我)(们)(的)(厂)(家)(和)(搜)(狐)(提)(供)(的)(是)(一)(些)(非)(常)(简)(单)(的)(、非)(常)(务)(实)(的)(哪)(怕)(点)(点)(滴)(滴)(的)(进)(步)(。
  所)(以)(少)(谈)(点)(大)(的)(方)(向)(,多)(关)(注)(。比)(如)(现)(在)(有)(一)(个)(OBD小)(机)(器)(,不)(管)(谁)(给)(我)(提)(供)(的)(,第)(三)(方)(提)(供)(的)(我)(肯)(定)(不)(会)(装)(的)(,我)(觉)(得)(太)(危)(险)(。很)(多)(公)(司)(做)(OBD后)(装)(的)(东)(西)(,如)(果)(这)(个)(是)(奥)(迪)(给)(我)(提)(供)(的)(,我)(心)(里)(怀)(疑)(度)(会)(很)(低)(。所)(以)(我)(们)(能)(不)(能)(跟)(主)(机)(厂)(做)(最)(简)(单)(的)(OBD,现)(在)(有)(APP,把)(屏)(幕)(做)(的)(越)(来)(越)(大)(、越)(来)(越)(复)(杂)(,还)(是)(不)(能)(用)(。给)(宝)(马)(在)(线)(驾)(驶)(打)(电)(话)(,我)(要)(去)(五)(道)(口)(,设)(一)(个)(目)(的)(地)(,这)(个)(不)(加)(车)(联)(网)(。我)(们)(能)(不)(能)(简)(单)(的)(跟)(搜)(狐)(一)(起)(做)(一)(个)(,拿)(搜)(狐)(汽)(车)(的)(APP可)(以)(实)(现)(或)(者)(推)(出)(自)(己)(的)(奥)(迪)(APP、福)(特)(APP,搜)(狐)(愿)(意)(帮)(助)(大)(家)(一)(起)(来)(做)(这)(个)(事)(情)(。我)(们)(搜)(狐)(希)(望)(,我)(们)(隐)(身)(在)(后)(面)(,让)(主)(机)(厂)(在)(搜)(狐)(平)(台)(上)(发)(展)(。我)(觉)(得)(用)(户)(需)(求)(是)(非)(常)(简)(单)(和)(朴)(实)(的)(,我)(们)(不)(要)(想)(的)(特)(别)(宏)(大)(。搜)(狐)(的)(UP接)(下)(来)(我)(们)(还)(会)(继)(续)(推)(,推)(起)(来)(非)(常)(难)(,我)(觉)(得)(我)(们)(应)(该)(从)(一)(个)(力)(所)(能)(及)(的)(,明)(天)(就)(能)(做)(的)(事)(情)(,3个)(月)(、6个)(月)(能)(实)(现)(的)(事)(情)(开)(始)(,至)(少)(这)(是)(我)(的)(一)(个)(期)(望)(。
  谢)(谢)(大)(家)(!
(责)(任)(编)(辑)(:陈)(硕)()
)


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